A Frenetic Workday Schedule Article Example | Topics and Well Written Essays - 500 words

A excited Workday Schedule - Article ExampleBefore 2005, the insomnia category was written off as non growing or changing. The chief drug to combat insomnia was the brand Ambien (it recorded sales of $ 2.2 billion in 2004 Brandweek Magazine. Marketers of the Year 2006 Lunestas Tim Healey and Jay Popli), that rose to the top after successfully fighting off other aspirant drugs alike Sonata, Halcion and Tylenol P.M. The American public was resigned to the dominance of Ambien in the absence of a remedy alternative in spite of increasing high-profile cases that highlighted the dangerous side effects of Ambien (such as U.S. Rep. Patrick Kenneys railway car crash, a lawyer in Buffalo who messily raided his own fridge and tore a wipe rack off the wall, the crash of the Staten Island Ferry that killed 11 persons, a Texas bus crash resulting in the demise of 8 passengers, and several videos of YouTube depicting people drooling and zonked out (The New York Times. Record Sales of Sleeping Pills argon Causing Worries).Into this scenario of sleeplessness and uncertainty came Lunesta. Launched in April 2005 by Marlborough Mass.-based firm Sepracor, it swiftly emerged as the hottest sleeping pad of paper in the U.S today. The Lunesta fairytale success story is based on two factors a measure of computable fortune, and a massive ad budget featuring an irresistible ad.Lunesta initially had two strokes of good fortune its captain name and original and was scrapped. The FDA rejected the brand name Estorra on the grounds that it sounded too much like Estrace, a prevailing hormone-therapy drug.