Staff in the roasting plants are highly Essay Example for Free

Staff in the roasting plants are highly Essay Whether working as a part-time employee, full-time employee, or supplier, Starbucks is one of the best companies to work for. Their dedication to their product and the employees speaks for themselves in their numbers. Sales for 2004 totalled, in millions, are $5, 294. 2, which represents a 29. 9 percent increase over 2003 (Murry 2005). Starbucks carries very little debt, which makes it an even stronger company. It was also sitting on $380 million in cash in the summer of 2004 (Rosato 2004). As Rosata said, â€Å"Starbucks, with little long-term debt and about $380 million in cash, has a stellar balance sheet. † The company finances their new outlets from their own cash reserves (Rosato 2004 p. 124). Not only does Starbucks say their employees are their most important asset, they go out of their way to show it. Background With more than 8,500 coffee shops spanning 30 different countries, Starbucks Corporation, headquartered in Seattle, Washington, is the largest specialty coffee retailer in the world (Murray 2005). Howard Schultz first joined the Starbucks team in 1982 after visiting them on a business trip as a supplier for kitchen equipment. He knew that he wanted to be part of Starbucks at the beginning, and spent the next year talking with the current owners before joining (Thompson et al. 2006). After spending time in Europe and seeing the upbeat and trendy market for coffee houses in Milan, he developed a vision of North Americans sitting in a Starbucks, drinking a speciality coffee and reading a paper or chatting among friends. His ideas however, were not shared by the other members of Starbucks who did not want to enter into the restaurant business, and were happy with being a retailer of speciality coffee (Thompson et al. 2006). Everything Starbucks does is designed to enhance the quality and ambience of the great smell and taste of their coffee. From the farms to the brewing of the coffee, and every process in between, set standards and values that have been put in place by top management to ensure quality and consistence (Thompson et al. 2006). Until recently, every Starbucks store was completely owned by the parent corporation. Schultz did not believe that franchising the stores will allow Starbucks to control the quality and customer service that Starbucks had built their clientele around (Thompson et al. 2006). As of 2003, Starbucks currently has approximately 2700 stores within the US and internationally which are licensed and pay royalties. These agreements allowed Starbucks to enter into market areas such as hotels and university campuses which were not previously attainable (Thompson at al. 2006). The prevailing leadership style seems to be one of allowing autonomy to managers and collaboration insofar as managers, or at least some managers, seeking input from employees. Product Starbucks has always taken pride in their quality of their products. Quality starts right at the potential farming locations where Starbucks purchases their beans. Scheduled visits are maintained to insure that the highest quality of bean is sent to their roasting facilities (Thompson et al. 2006). Staff in the roasting plants are highly trained and able to identify quality by the colour and sound of the roasted beans. Automated roasting systems, and high-tech testing equipment ensures that the beans meet the highest standard, with entire batches of product thrown out which do no pass quality testing (Thompson et al. 2006). Starbucks has also mastered the transportation of their coffee by packaging in a vacuum-sealed container, with a one-way valve that allows gasses to escape, but prevents air and moisture from getting in. This has help increase the shelf life of the product (Thompson et al. 2006). The company consistently looks for ways to improve quality of their product and service. For example, Starbucks innovated a prepaid card, which customers can load with $5 to $500 (Cardline 2004). The card can be automatically refilled on a monthly basis from the customer’s debit or charge card. In October 2004, there was $1 billion on 35 million customer cards (Cardline 2004). Starbucks also began offering a gift card in 2004, which can also be reloaded automatically with a minimum of $20 per month (Cardline 2004). Customers listen to previews of musical selections and the store burns a CD with the selections. The music is from new, promising artists (Starbucks Mixes Mochas 2004). Currently Starbucks coffee and be purchased at selected grocery and department stores. From the beginning, Starbucks had offered a mail-order catalogue, targeted at customers who had moved away from the Seattle area, and wanted to continue enjoying the product. In 2003 the program was discontinued with the drop in sales and the ability to purchase the products at most supermarkets. (Thompson et al. 2006). Globalization Currently Starbucks has over 12,000 stores, with more than 3000 of those outside of the United States. Although issues have been brought up with concerns of stores opening up in China, they now boast over 400 stores in that country alone, making it one of their largest non-US markets. With a goat set for over 40,000 stores in the near future, they plan on focusing their expansion into countries such as India, Russia, China, Brazil, and Egypt (Starbucks to Doubles North America Stores 2006) With their social and conscious efforts for individual countries, Starbucks has a simple system for expanding into new territories which is not change anything, or as little as possible. The main focus is to be able to walk into one of their stores, and not know where you are by looking at it. Although there are some cultural difference with certain products that do not sell well in other countries, to them it is all just coffee (Yunker 2006). Staff Development The corporate principles have not changed since its foundation, and everyone is expected to live by them. Management fads are attractive to companies because they tend to offer quick solutions, inflated results, easy implementation, and use flashy buzzwords to sell the idea. They tend to die off quickly when an organization tries to implement one, which makes them easy to identify from a useful management tool (Miller Hartwick 2002). Authors and analysts consistently report the company actually does live by their principles every day (Stopper 2004). Not only are employees reminded of the principles daily, there is a hotline for employees to report any violations of the principles. The fist two principles are: Provide a great work environment and treat each other with respect and dignity, and Embrace diversity as an essential component in the way we do business (Stopper 2004). Loyalty Perhaps the most remarkable thing about Starbucks is the loyalty of its employees. Analysts report the average annual turnover rate for quick-service restaurants is 200 percent; at Starbucks, the turnover rate for employees is 80 percent and for managers, 20 percent (Weber 2005). This is a definite reflection of the company’s attitudes towards actual treatment of employees. Employees are called â€Å"partners,† which sends a hidden message of autonomy and respect (Weber 2005). Schultz had a belief that if you took care of all your employees that they would take care of you. When negotiating with the insurance carrier to include part time employees, Schultz belief is philosophy strong, â€Å"More than half of our retail sales force is part-time workers. That tells me that the majority of our customers are coming into contact with part-timers. How we treat our people is directly related to how we treat our customers and to the quality of our product. Its inarguable that our part-timers are key to the companys success. † (Rothman 1993). Compensation In 1987, Starbucks became the first company to offer part-time employees the same benefits package as is offered to full-time employees, and they offer spousal benefits to same-sex couples as well as opposite-sex couples (Weber 2005). The company pays approximately 75 percent of the health care premiums. Other benefits include a free pound of coffee each week and a stock option plan where employees can purchase stock at 85% of the market price (Weber 2005). They begin with a wage that is above the minimum wage, and although the company will not divulge its salary and benefits scale, and employee in Boston reported a salary beginning at $8 per hour, where minimum wage is $6. 25, and one is San Francisco began at $8. 62, where minimum wage is $8. 50 per hour (Weber 2005). Training The company has a strong and comprehensive 24-hour orientation training program for new employees. Company executives attribute their ability to grow fast to having a stable workforce. Store managers and assistant managers go through a 10-week management training program (Weber 2005). Employee training goes far beyond basic coffee making skills. It includes customer service, brewing the â€Å"perfect cup†, learning how to specialize customer orders, and important housekeeping skills. At the end of the training, employees will know how to properly pronounce the different names, take personal responsibility in the cleanliness of the stores, and will able to sell customers home espresso machines (Thompson at al. 2006). Although many companies in a similar business would find this amount of training extensive and too costly, Starbucks has the advantage of a low turnover rate which allows for this large amount of training. Staff who are better trained are likely to be more satisfied and remain at a job, then those who are not (Anthony et al. 2005) Managers also received extensive training lasting 8 to 12 weeks long. Not only did their training include areas of store operation, procedures, and information systems, but more importantly how to manage people. The training given by other store and regional managers was designed to train a new manager to understand the value, culture and social responsibility that Starbucks considered part of their corporate culture (Thompson Gamble 1997) Conflicts in Staffing Starbucks is not without challenges. Managers in both California and Florida sued the company for overtime pay, claiming they were performing duties not related to management. The company settled the lawsuit in California, not agreeing they really owed the money to the managers but to avoid prolonged litigation (Ouchi 2005). Furthermore, as with all non-unionized companies, the union has attempted to invade the company to get a foothold in Starbucks on a regular basis (Holmes 2005). In June 2005, Industrial Workers of the World (IWW) filed a complaint alleging the company used illegal tactics to keep employees in new Starbucks from joining the union. The employees of the Starbucks located at 36th and Madison Ave. in Manhattan formed their own union in 2004, which is independent and not recognized by any other organization or agency. The leader of this union says it has won higher starting wages at their store as well as â€Å"recognition of repetitive stress injuries† (Holmes 2005). Culture and Social Responsibility Problems aside, it would seem that Starbucks treats its employees a whole lot better than other companies in the same industry, e. g. , how many offer full benefits to part-times employees? The company has a dramatically lower turnover rate than other companies, which suggests employees feel that they are being treated fairly. The corporation has shown the culture at Starbucks, which is one of support and open communication, respect and values. On September 11, the company closed all stores across the country to allow employees to be home with their families (Blassingame 2002). They established crisis management teams, frequent communications to all employees via email, counselling was made available to all employees, upper management flew from Seattle to New York, and they extended their benefits to employees who served in the military (Blassingame 2002). Diversity at Starbucks is without question. The company is not only supportive of gender, racial, and ethnic diversity, it goes much further to â€Å"diversity of opinion, age, cultural experiences, family status, and sexual orientation† (Nagae 2005). They practice what they preach. The company has a very strong social responsibility division and give back to all communities in which they are located (Starbucks 2005). Farmers in developing nations that supply Starbucks with their beans are insured long-term agreements, and sufficient payments that provide a higher level of living standards, and guarantees of financial security (Thompson et al. 2006). Environmental Responsibility As a partner of Conservation International, Starbucks has promoted coffee cultivation methods that protect a healthy environment (Thompson et al. 2006). Farmers do no use pesticides, herbicides, or chemicals and clean ground water is used to protect ecosystems. Farming techniques are also used that develop higher yields in smaller fields that help protect against soil erosion on mountainsides (Thompson et al. 2006). Within the corporation, Starbucks has an Environmental Committee, and a Green Store Task Force which looks at ways to minimize waste, conserve energy, and assist with local environmental efforts (Thompson et al. 2006). Customers are also offered a 10 cent discount off coffee purchases for supplying their own mug (Thompson et al. 2006). Starbucks environment policies also extend to suppliers who are encouraged to use energy-efficient products and eliminate unnecessary packaging. (Thompson et al. 2006). Although it is widely considered in business that profits and the environment are considered to be separate from each other, and caring for one often means hurting the other, Starbucks seems to look at the long-term aspect of this issue. Conclusion Customer service is a top priority for Starbucks, and they understand that proper training, low turnover rates, employee empowerment, and employee satisfaction are all key factors in providing customers the service desired. Not only have they created the staff development model, but the corporate culture has been developed to fully promote a strong working relationship between management and employees, giving the employees the empowerment to provide unsatisfied customers with a free coupon for a coffee no matter what the issue (Thompson et al. 2006). Starbucks has been able to build a brand name that is recognizable around the world which represents quality, style, and customer care. Despite some short fallings in some of Starbuck’s financial decisions, many companies should look at how Starbucks treat their staff, their suppliers and the environment, and make it their vision to develop a business model around the same values. Their growth throughout the United States, and internationally has been unstoppable since the start, which is all due to the belief that every dollar you spend on your employees shows up on the bottom line (Rothman 1993). The company is growing and there seems to be no stopping it. It just expands dramatically each year and it is offering new services and products to keep the consumer coming back. Their belief in employee benefits and strong labour-management has lead to turnover rate that is far superior to those other companies in the same category as Starbucks. The company quickly realized that the financial cost of employee turnover far outweighs the extra cost of benefits. Combined with solid negotiations with insurance providers, and a younger, healthier work force, Starbucks is able to provide viable coverage at minimal costs (Rothman 1993). The advantage that Starbucks has over their competitor is that the value of their employee has existed from the very beginning of the company, unlike others that try to follow management trends and fads. What makes Starbucks truly different than most companies, and the â€Å"Best Company to Work For† is their belief in doing what they preach. Many other company have stated similar values, developed equally in-depth training modules, put social and economic responsibilities in their mission statements, and state that their â€Å"employees are their greatest resource. † While these companies use these terms and goals only at face value, and do not make the commitment to follow through on their promise for a better company, they in fact neither have the commitment nor the desire to implement a positive work environment which they can be proud of. Very few companies can equate the cost of additional support and training for their employees to the company’s bottom line. More importantly, although such things at additional training have a high short-term cost, they typically have long-term benefits with financial gains. Bibliography Anthony, W. , Kacmar M. , Perrewe, P. 2005, Human Resource Management: A Strategic Approach. Thomson Corp. Mason, OH Blassingame, K. 2002. ‘Starbucks displays HR values after tragedy. ’ Employee Benefit News, February 2002. Available from: http://www. benefitnews. com/work/detail. cfm? id=2433 [December 6, 2006] Cardline. 2004. ‘Starbucks Card will have $1 Billion in Balances This Month’ Available from: www. cardforum. com [December 6, 2006] Holmes, S. 2005 â€Å"A bitter Aroma at Starbucks,† Business Week, June 62005 Miller, D. , Hartwick, J. 2002 ‘Spotting Management Fads,’ Harvard Business Review. October 2002 Vol. 80 Issue 10, p26 Murray, B. 2005, Starbucks Coporation. Hoover’s Inc. , Austin Nagae, P. 2005. ‘How General Counsel Support Their CEOs Diversity Efforts,’ Diversity and the Bar. May/June 2005 Ouchi, M. S. 2005. ‘Starbucks told to turn in names in overtime-pay lawsuit,’ The Seattle Times, May 13, 2005-08-27 Rosato, D. 2004. ‘When it Pays to Pay up’. Money Magazine, August 1, 2004, p124 Rothman, M. 1993 ‘Into the Black: How Starbuck’s comprehensive employee-benefits package adds to its bottom line,’ Inc Magazine, Jan 1993. Available from: www. inc. com/magazine/19930101/3340. html. Starbucks Corporation. 2005. Available from: www. starbucks. com [December 6, 2006] Starbucks to Double North America Sales 2006. Available From: MSNBC October 5, 2006 Stopper, W. 2004. ‘Establishing and maintaining the trust of your employees,’ Human Resource Planning, June 2004, p21 Tan, J. 2005. ‘Starbucks to Open 1800 Stores in 2006,’ Insis, August 2, 2005. Available from: www. ebizasialink. com/news. asp? ArticleID=3765SID=48 Techweb, 2004. ‘Starbucks Mixes Mochas and Music with CD Burning Service’ Available From: www. techweb. com [December 6, 2006] Thompson, A. , Gamble J. 1997. ‘Starbucks Corporation’ McGraw-Hill Available from: www. mhhe. com/business/management/thompson/11e/case/starbucks-2. html Thompson, A. ,Gamble J. , Strickland A. J. 2006. Strategy: Winning in the Marketplace. McGraw-Hill, New York Weber, G. 2005. ‘Preserving the Counter Culture,’ Workforce Management, February 2005, p28 Yunker, J. 2006. ‘Starbucks CEO on Globalization: Don’t Go Changing,’ Business Globalization Available From www. globalbydesign. com/2006/12/03/starbucks-ceo-on-globalization-dont-go-changing [December 6, 2006]

Receivable Management Essay Example for Free

Receivable Management Essay The company will come to know about the existing flaws in the system. The recommendations would help the company to overcome the same. It will also help the company to know which portal is generating more revenue, which position and many other things which generate grab major part of the revenue. [pic] Management Of Accounts Receivable Management of receivables is a process under which decisions to maximize returns on the investment blocked in them are taken. Thus, the main objective of management receivable is to maximize the returns on investment in receivables to minimize risk of bad debts etc. Because investment in receivables affects liquidity and profitability, it is, therefore, significant to maintain proper level of receivables. Accounts receivable represent sales that have not yet been collected as cash. It explains that merchandise or services in exchange for a customers promise to pay at a certain time in the future. Accounts receivables of a firm are created on both the side of the productive system. On one side of this system, the firm may make advance payments to the suppliers of the raw material to ensure timely supply, when the supplier holds the monopolistic position. On the other side of the productive system, accounts receivable are created by a firm when it sells its output on credit. These are termed as sundry debtors. Sundry Debtors constitute nearly 60% of the Accounts Receivables. Four Aspects Of Management Of Sundry Debtors: 1. Credit Policy needs to be determined. This involves a trade off between the profit on additional sales that arise due to credit being extended on the one hand and the cost of carrying those debtors and the bad debts losses on the other hand.

Why We Love Coca Cola Commerce Essay

Why We Love Coca Cola Commerce Essay Coca-Cola is just water, sugar, a few secret flavourings and bubbles so Coca-Cola is something else. Brilliant marketing the company believes that it has got to be more than just beverages it has got to be a reminder of the good times and warm feelings so each of us buy Coca-Cola again and again (so the brand would need to portray these feelings) Coca-Cola fans and Pepsi fans market used to be divided Coca-Cola the largest beverage company in the world known it needs to catch consumers eyes (so the brand would distinguish the difference between most popular seller competition ) Making the connection with the consumer and the brand reminding them that if you are hungry a hot dog and Coca-Cola drink were made to go together (colours ketchup red) In the precious few seconds of decision making when shopping Coca-Cola relies on the instant association the shopper makes to a memory like the Coca-Cola logo on a team stadium or a sport hereo being sponsored by Coca-Cola and indorsing the brand in public by drinking it in a press conference or award ceremony, end of fight of car race (brand visibility) PHOTO OF THE BEATLES DRINKING COCA-COLA ^^^^^ what Coca-Cola have tried to do is continue to build a memory bank of positive associations between the brand and what it stands for and these moments of happiness (brand connected to emotions beetles being emotional to fans ) ***Coca-Cola is one of those brands that inspire emotions, best success stories of all time Coca-Cola have done a great job of marketing and it is not just because they have a beautiful label (label is a big part of it but, the marketing of the label helped with association) When Coca-Cola talk of a memory bank that has been established of pleasant times of celebrations and that helps them sell Coca-Cola (along with the labels association) There is not many famous advertisements that people remember although Coca-Cola, is at the top end with some, like the famous hill top song advertisement quote I would like to teach the world to sing which is still etched in peoples memory (like catchy colours in the brand) It was a clever advertisement because it had a catchy jingle that people could associate with over their native language. The advertisement was also multi-cultural with people from different multi-national backgrounds (have to make brand understandable and noticeable to all nations) Clever advertising, people want to sing it you can still see this advertisement on (online) you tube today with people putting their own creative twist and jingle on top of it (fun popular product) AMERICAN FOOTBALL ADD playful humour, mean Joe turned nice (football association) Coca-Cola owns the unique, unmistakable bottle shape I THINK THAT THE CORVATIOS SHAPE HAS A CERTAIN MAGIC NO ONE ELSE IN THE MARKET HAS THAT CLASSIC DESIGHN LIKE THE Coca-Cola CONTURE BOTTLE. (works well with the brand association) Something as simple as a label a look of the bottle (has big impact) Little moment of joy (this is how people may see Coca-Cola and its brand and what name t has made for itself) The depth of which Coca-Cola belonged to the American people (red American flag) More to the consumer people part of their lives personal memory bank (everyday living and culture) Perhaps no product is more embedded in to the American culture than Coca-Cola that history has been protected and cultivated * powerful marketing can turn something simple like a fizzy drink in to an icon (brand visibility) Coca-Cola has thousands of different mediums of marketing examples are print television advertisements For Coca-Cola to get its name in front of everyone Coca-Cola have put their name on everything from illustrated calendars and pens to pocket mirrors (brand visibility) A well known artist of the day Norman Rockwell Myths Being a myth commonly spoke about that everyone may believe and talks about gets Coca-Cola free advertising which may lead to conversations and debates which in return leads to more noticablity of the brand A campaign featuring Santa Claus in his trade mark (associate to seasons in a month and special occs) red and white coincidentally Coca-Cola colours (on brand) led to that question is it true that Coca-Cola invented Santa Claus? No, they created the modern image of Santa Claus as we know him today Coca-Cola were trying to create an advertising campaign that would get people associated with the holidays so they thought about Santa Claus who has to go all around the world in twenty four hours so, he must get thirsty in that time (this relates back to different cultures around the world product) so lets get him a Coca-Cola and that is how Coca-Cola got to indorse the well known iconic and much loved character around the world which kids and parents love and trust (associate with Coca-Cola clever endorsement) SANTA ILLUSTRATIONS SIMIONTICS The inventor pharmacist John Penberto in 1856 invented the original energy drink Coca-Cola and marketed it as having restorative powers because of its main ingredients extracted from cola nuts and the coca leaf (key source of cocaine) (was originally green leaf?! Relates to old brand) (where the name stems from for the brand) Secret formula book by Rick Allen Allem Fluid extracted from the coca leaf part of the original formula and fluid extract of the coca leaf is the drug known as cocaine so there is a small amount of cocaine in the original formula recipe for the first five years of the recipe (addictive) The exact recipe method of Coca-Cola today remains a closely guarded secret which is kept locked in a volt in a santrust bank in Atlanta. USA COCA-COLA BOTTLE that did not prevent many different companies trying to imitate Coca-Cola and cash in on there successes in the 1900s it was hard to tell what was the real thing and what was not with similar names and designed bottles like Coca Nola, Sola Cola and the same brown bottle (write more) so Coca-Cola needed a way to distinguish its products from the imposters trying to imitate Coca-Cola so Coca-Cola put out a design brief to glass manufacturers to design a unique bottle that could be distinguished by its shape with your eyes closed The contour hobber skirt bottle was then designed it was inspired by the hobber skirt Betty wear female clothing range of the day. Now the consumer could be sure they were purchasing the real Coca-Cola , the new contour bottle was so unique it became instantily famous and Icon for Coca-Cola itself, that is how the Coca-Cola contour bottle became such a recognised product throughout the world (inspiration female body. Patented in 19what?) Due in large part because of Robert Woodruff who helped design some of the iconic items that we recognised to be Coca-Cola today like the six pack, ice box and product sponsorship with the Olympics (worldwide recognition) Robert Woodruff had a vision that put Coca-Cola with local events they would enjoy this product (popularity) WOLRD WAR TWO World war two most large companies were putting global expansions on hold although Coca-Cola were not. Robert Woodruff said quote I will get Coca-Cola to the America tropes for a nickel regardless of what it costs the company he then sent sixty-four portable bottling plants with American tropes all across western Europe the south pacific north Africa and south America. The end result was the eleven million soldiers who came back from war with a keen loyalty for Coca-Cola it was like letters from home or a release like a pack of cigarettes it was to the m a symbol of something they have been fighting for (emotions and loyalty to America) BATTLE OF THE BRANDS Coca-Cola soon had another new battle to fight with Pepsi an epic battle that started with some clever advertising with an advert that had a catchy jingle and Pepsi slogan quote twice as much and better, too they were offering twice as much for the same price as Coca-Cola. Coca-Cola had some tough competition on their hands they hit back with king size bottles which did not help and Pepsi continued to fight with a campaign called the Pepsi challenge which was blind testing the consumer and it showed that (nationwide more people prefer the taste of Pepsi over Coca-Cola) (branding is so important in making people believe what they prefer in competition because the visual is linked to the taste and reputation of the brand) after Coca-Cola did its own tests with similar results Coca-Cola decided to change their ninety nine year old recipe which got a backlash from the consumer audience I THINK this is because the consumer grew up and got to love and trust the brand and it was something Coca-Cola were changing and this was changing their history of what Coca-Cola was three years later Coca-Cola came back and re launched Coca-Cola Classic GLOBAL Coca-Cola have managed to get their product to everyone everywhere like remote places in Africa Quote if you grow up in an environment where there are many challenges as Africans face every day, you need an extra dose of optimism to drive yourself everyday (Bill Egby the president of Coca-Cola south Africa Coca-Cola means a lot of different things to different people I THINK that Coca-Cola gives people opportunity in Africa to happiness and success this success comes in money and jobs one thing Africa has been short of in its history (America successful country with lots of opportunity and money luxury) this is because everybody who sells Coca-Cola makes money so more and more people have been buying Coca-Cola to sell on so this is how Coca-Cola have managed to get in to the most remote places not just in Africa but the world everybody has tried to get a bit of Coca-Cola success (there are one o six o bottling plants in Africa in fifty six African countries) Coca-Cola targets all markets, middle class Success in Africa for Coca-Cola has been critical because of Coca-Cola growing independence of overseas markets (eighty percent of Coca-Cola global sales are from the international markets) Bill Edby Coca-Cola has never failed or had to pull out of a country once it has started marketing itself within it and has always succeeded (red a successful colour) Coca-Cola is a global sponsor of south Africa supporting community events and small businesses by providing them with signs and fridges with the Coca-Cola brand stamped upon them in return for this Coca-Cola have managed to secure brand loyalty with the African community Coca-Cola have ensured their logo is stamped on everything and everywhere possible billboards, posters, buildings and cans ^^^^ Coca-Cola has managed to tap in to the world and local communities with what excites them like football (passion) (football one of the most popular sports in the world with passionate people throughout the world loving it) spending thousands of US dollars and sponsoring the south African world cup thus ensuring worldwide publicity * Coca-Cola associate itself with popular passions and historical moments This Will only pay off for Coca-Cola if people in the emerging markets can get their hands o Coca-Cola BOTTLING Coca-Cola, Coca-Colas changing with the times by designing new drinking technology to interact with the consumer they have got with Ferrari (powerful expensive car) to design a new drinks machine it has the touch screen technology from an i-phone and power provided by the trust of millions of thirsty consumers in an age when shoppers demand products tailored to their individual taste Coca-Cola has designed a super high tech drinking machine to satisfy all their customers it is called the free style jet machine this is allowing the buyers to allow them full control letting them create one hundred and four different variations of Coca-Colas products fizzy drinks, juices, teas and flavoured waters This is the way Coca-Cola can stay in touch with a fast changing way of the twenty first century consumer market but, it is part of their push to attract new drinkers and bring back old ones (evolution) This free style jet machine manages to get in to the minds of the consumer by reporting and logging what different variations of Coca-Cola are being sold were when and in what quantities for Coca-Cola this could be marketing gold by knowing how much of their different brands are being sold where and when (clever) all of this information of what the consumers like could point to the next drink sensation and that could be critical because the new Coca-Cola flavours build excitement and this is important to the Coca-Cola brand which is what Coca-Cola need to stay on top and survive In this industry new is where the growth is so in 2007 Coca-Cola established an entire division whos mission is to create or discover Coca-Cola next billion dolla brand. we look for beverages that are ahead of the game, that are meeting needs that are not being meet by an exciting offering and these are brands we are really interested in Derek Van Rensburg head of venture of emerging brands Unit VEB Like the company ZICO Coconut water, Zico is 100% coconut water, Coca-Cola try and pick up what is next in the market and with recent health trends there is a larger potential market for healthier products like this for Coca-Cola to market Coca-Cola gamble huge amounts of money investing in small niche products and turning them into a phenomenon Coca-Cola has the money to by big brands in 2007 Coca-Cola paid 4.2 billion dollars for Glaceau makers of vitamin water and smart water in the future Coca-Cola will make the next big drink brand or buy it before it becomes a hot commodity the market under someone elses name Environmental energy, social responsibility, health and wellness For hundreds of years Coca-Cola only offered one drink that being the classic Coca-Cola, Coca-Cola did not have to offer more but now Coca-Cola is not it, change is it, and the Coca-Cola company need to keep an eye on its ever changing taste to find its next great successes weather that is orange flavoured Coca-Cola or the coconut water. ROUND UP! Amazingly enough even though the freestyle machine offered the chance to concoct a number of different exciting drink combinations the one shoppers chose mare than any other was not a combinations at all it was classic Coca-Cola more than a century ago Coca-Cola was just a drink but today it is a corporate empire determined to bring its famous logo to every inhabilitated corner of the world, there are still a few places that you cant yet buy a Coca-Cola for now. CNN Since 1955 Coca-Cola have had a billboard at Piccadilly to remind consumers which refreshment should quench there thirst this is one example of aggressive marketing strategy which has played a huge role in the company success One small corner shop in Tunbridge Wells to millions of sales worldwide OUTLINE history For 125 years the signature Coca-Cola bottle has been familiar presence threw out the world from billboards dominating landscapes to small little corner shops in seemingly remote locations the history of the pharmaceutical syrup from the small Chemist in 1886 John Pemberton had introduced a number of different products ion the market place he had hair dyes, liver pills and a number of different beauty aids none of which had been successful. Coca-Cola was not John Pembertons first attempt to manufacture and market a soft drink but it became his most successful unfortunately for John Pemberton he died a year and a half after he introduced the product so he never saw it become a commercial success write more about what the product was and In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm By  Mary Bellis, About.com Guide PICTURE OF OLD ILLUSTRATED WORK Asa Candler was a clever business man and saw Coca-Colas potential Asa Candler was a brilliant at marketing and understood how to promote new products in countless creative way in how to get potential consumers to try them one of the things that Asa Candler did that was different from a lot of other business in how they promoted there company with advertising campaigns, Asa Candler used very good illustrators and he used a lot of colour in his advertising he got the very best lithographers to do a promotional calendars and trays (clever promotional pices as they would be used everyday and insusing it would be used daily throught out ther year blab bla bla) Asa Candler would commission great illustrators to create illustrated advertising campaigns for the magazines of the day And so Coca-Colas marketing stratergy was set (talk about it what it was clever aggrisive bold fresh the best better than the rest) When people think of Coca-Colas Icon the unmistakable uniquely shaped contour bottle (input history of the bottle here) it is a perfect balance of form and function it looks beautiful and it works as good as it looks it is so functional you can find it with your eyes closed (insert design brief history here) Between 1910 and 1920 this was a critical decade for Coca-Cola because most of what we know of the Coca-Cola today was decided in this decade, Coca-Colas bottling franchise system was founded by Benjamin Thomas and  Joseph Whitehead. previously to now Coca-Cola was only served in Coca-Cola drinking fountains in shops throughout America but now with a bottling franchise deal Coca-Cola could sell the secret syrup formula to bottling companies enabling them to just add carbonated water and bottle it up and potentially distribute it to the furthest most remote enhabited parts of the world. It turned out that people loved Coca-Cola in bottles now the consumer could enjoy it anywhere they wanted. The iconic white cursive Spencerian Script that Coca-Cola use, the instantly identifiable shade of red that Coca-Cola have consistently used and seldom seen to stray from. The unmistakable uniquely shaped contour bottle (talk about the script remains unchanged stood the test of time) Over the years Coca-Cola advertising strategy has been a winning formula driven by the brands ability to connect with consumers from a diverse multicultural audience throughout the world through strong storytelling, Iconic Santa Claus, quench the troops of world war two and memorably through the Id like to buy the world a coke 1971 advert That projected the image of being an icon and having a point of view of the world around us and not just selling a product and encouraging the consumer to think about Coca-Cola but to really step back and think about the world around us and to have an opertermistic view of the world at that time. The harmonios images off the the Coca-Cola advert brought a fearst battle of the brnads as Pepsi called apon the power of the celebrity endorsement and waged war on Coca-Cola Wendy clark SVP Marketing Communications BATTLE OF THE BRANDS Coca-Colas position on the battle of the brands between the to magor compititors Coca-Cola and Pepsi was not nesoserly a bad thing as two strong compititors make a more viable industry (explain how) its good for Coca-Cola to have competition and be able to push the Coca-Cola brand up against compititors like Pepsi to bring out the best marketing stratergy and marketing ability COMPERITOR ADVANTAGE The challange with Coca-Cola is huge being such a large globle company operating in over 200 countries thats more than the United Nations so Coca-Cola have got a larger scale than any other company in the world The succsess of Coca-Cola marketing straturgey has rocketed Coca-Cola to 1.6billion drinks being sold world wide, this shows how they have come a far way from the pharmist in 1886 In 1990 Asa Candler sold the company to a group of investors and Robert woodruff soon became Coca-Colas new company President Robert Woodruffs goal was to make ice cold Coca-Cola available to anyone anytime anywhere under Robert Woodruffs leader ship he invested in bottling plants throughout the world and Coca-Cola became the first truly global brand Coca-Cola over a 100s after it all started Coca-Cola formula is still a closely guarded secret but the popularity of this iconic band is no secret it is the most recognised trademark in the world and is being marketed and enjoyed in over 200 countries produced and sold by local bottlers, where very you are whatever your thirst the Coca-Cola company and Coca-Cola bottlers answer the need for refreshment in many different way but the market leader is Coca-Cola the original soft drink Unique delicious authentic and fun Diffrent Logos This is an image showing a selection of different Coca-Cola logos from around the world. It shows how Coca-Cola have branded themselves and changed and adapted the famous cursive Spencerian Script and re designed it in different way to suit and be understood in various different countries. It is clever how Coca-Cola have changed the cursive Spencerian Script to suit the oppropriate countires main langage even though English is the world local launge and many companies dont renrand themself is this way. Coca-Cola have swapped the traditional english alphabet for the oppropriate countires alphabet If you look at the Sri Lanka Sinhalese Coca-Cola Logo, Coca-Cola have swaped the cursive Specerian Script for the nations traditional Script of Singhalese the local Langage of Sri Lanka (it says taste is which is translated as enjoy Different logo design (Thai) Bottle design compitions London fashion week Bottle advertising (quick name a soft drink add) Anti Islamic logo Pop art andy warhole The war 2 What makes an iconic brand?] know one when you see one Rooted in culture Who bys Coca-Cola everyone the bum on the street or the priminister money cant by a btetter Coca-Cola

Teh Great Gadsby Essay -- essays research papers

The Great Gatsby is a novel that is about the rich people of the roaring twenties and in particularly about a man named Gatsby in search of the American dream. The story starts out with the narrator Nick Carraway moving from the west (Chicago) to a New York suburb called West Egg. His is trying to become a successful bond salesman. Just across the bay is where his cousin Daisy Buchanan and her husband Tom Buchanan live. But right next door is where the main character Jay Gatsby lives in a huge house, where every weekend he holds an enormous party. In the beginning Nick goes to the Buchanan mansion. There he meats Jordan Baker(a pro golfer) and he also learns that Tom is having an affair. Next Nick and Tom go to The garage where Tom tells Myrtle to be on the next train. They picked her up at the station in New York and as they are driving to the apartment Tom has rented for the affair Myrtle buys a dog. The go to the apartment and have a little party and Tom and Myrtle get in a fight and Tom breaks her nose. Next Nick is invited to Gatsby’s party, there he hears many rumors about Gatsby. Then at almost the end of the party Nick finally meets Gatsby and he learns a little about him, That he’s an Oxford man and that he inherited his fortune from his family. At the end of their conversation they set up a lunch date for the following day. At the lunch date Gatsby introduces Nick to another important character named Meyer Wolfsheim, whom is the man that rigged the 1919 World Serie... Teh Great Gadsby Essay -- essays research papers The Great Gatsby is a novel that is about the rich people of the roaring twenties and in particularly about a man named Gatsby in search of the American dream. The story starts out with the narrator Nick Carraway moving from the west (Chicago) to a New York suburb called West Egg. His is trying to become a successful bond salesman. Just across the bay is where his cousin Daisy Buchanan and her husband Tom Buchanan live. But right next door is where the main character Jay Gatsby lives in a huge house, where every weekend he holds an enormous party. In the beginning Nick goes to the Buchanan mansion. There he meats Jordan Baker(a pro golfer) and he also learns that Tom is having an affair. Next Nick and Tom go to The garage where Tom tells Myrtle to be on the next train. They picked her up at the station in New York and as they are driving to the apartment Tom has rented for the affair Myrtle buys a dog. The go to the apartment and have a little party and Tom and Myrtle get in a fight and Tom breaks her nose. Next Nick is invited to Gatsby’s party, there he hears many rumors about Gatsby. Then at almost the end of the party Nick finally meets Gatsby and he learns a little about him, That he’s an Oxford man and that he inherited his fortune from his family. At the end of their conversation they set up a lunch date for the following day. At the lunch date Gatsby introduces Nick to another important character named Meyer Wolfsheim, whom is the man that rigged the 1919 World Serie...

The Incredibly Usable Cattail :: Botany

The Incredibly Usable Cattail Is it possible that cattails were the reeds in which baby Moses was hidden? Their range does include nearly all the continents. And even though cattails are wide ranging, commonly known plants, few know of their versatility. Nearly the entire plant can be eaten, excluding the leaves. Cattails were used many different ways medicinally, from a topical ointment to an internal remedy. The plants have also been used in a wide variety of miscellaneous purposes. Mostly, they have been used for weaving, but they also have been used for filling and more (Coon 1960). Although taxonomists have historically had trouble defining a couple species, North American cattail nomenclature is fairly straightforward. Cattails are monocots of the order Typhales, subdivided into two families: Sparganiaceae or the bur-reed family and Typhaceae. Typhaceae, the cattail family, is comprised only of the genus Typha. Four species of Typha occur in North America. The four North American cattails are: T. latifolia, T. angustifolia, T. glauca, and T. domengensis. T. latifolia has a range including Europe and Asia (Mohlenbrock 1970). In North America, it ranges widely from Alaska, through Canada, throughout the U.S. and into Mexico (Hotchkiss & Dozier 1949). It is common in every county in Illinois (Mohlenbrock 1970). T. angustifolia grows in Africa, Europe, and Asia (Mohlenbrock 1970). In North America, it ranges from the Northeast to the Midwest and also California (Hotchkiss & Dozier 1949). In Illinois it occurs throughout most of the state (Mohlenbrock 1970). Besides North America, T. qlauca and T. domengensis are also found in Europe. These two however, do not occur in Illinois. In the U.S., T. glauca ranges from the upper Midwest and Northeast down the Altantic coast to Florida and into Alabama. It also occurs in California. T. domengensis, being well adapted to brackish waters, grows along the coast from Delaware to Mexico and also occurs in the Southwest. Many common names are used for cattails. T. latifolia goes by the name broadleaf cattail, common cattail and soft flag. T. angustifolia has been called narrow leaf cattail and nail rod. Blue cattail and blue flag describe T. glauca. T. domengensis is commonly known as southern cattail. Other names include flagtail, marsh beetle, blackcap, water torch and candlewick, cat-of-nine tails and reed mace (Coon 1960). Some Native American names have been translated as prairie chicken feathers, eye itch, and roof grass. Typha's wide range can be accounted for by several features both physiologically and anatomically.

Skills Required for Effective Time Management Essay -- essays research

Time management is a key essential that ensures any working environment runs efficiently and smoothly, without it there is no structure to your working day. If time management can be mastered then your workload can be achieved successfully. In this essay I will examine a number of the skills required for effective time management. Planning is of the utmost importance in time management, without it we don?t have a clear vision of what needs to be achieved and within what time frame. It is therefore vital that this is the first step, and in order to ensure you cover all areas that require your attention. Planning Planning your day or week can be daunting to many people. Some managers are born to it and some will struggle. To prevent or reduce stress within the office environment planning is essential. It can be categorised as short, medium or long term. Short term can be classed as a day or week, while medium is normally weeks leading to a few months. Long term tends to be several months perhaps leading to a year. So the first and obvious step is to put a time frame in place, and ensure that you use planning aids to mark your progress. Planning aids come in various forms. Diary?s and wall charts are very useful, especially for ?at a glance? scheduling, and will assist the manger during the normal working day. Diaries are a good start as they come in various styles e.g. day to a page or week to a page, the latter I prefer as it gives me an oversight as to what?s happening during the week. Wall charts again come in various designs and display the whole year. Colour coding the days wit h the relevant colour key can at an instance enable you to see the overall picture, and can also be used in conjunction with your dia... ...and are clearly taken for granted is e-mail and the telephone. E-mails can be set up to be received in various colours to indicate your superiors or colleagues. E-mails should only be looked at first thing in the morning and again in the afternoon, this prevents you being distracted and allows you to concentrate on the goal in hand. Telephone calls can be a nuisance if not controlled. Go straight to the point and if possible inform the caller of any time constraints. If feasible an answer machine can be utilised so you can filter out those unimportant calls, of course a message on the answer machine rather than an automated reply is more user friendly. In conclusion time management is a very important tool for modern day managers. With it managers can ensure efficiency is at the highest level with continual improvements with in any office or organisation.

The Essense Of Buddhism

John Snelling has written that scientists with their scientific information have succeeded in sending space craft to distant planets or even probe to remote quarters of the planet with radio telescopes, (Snelling 7). They may investigate the mysteries of the sub atomic world with electron microscopes. But the thing that infact know least about is this great mystery that is right here with us all the time- the heart of the matter behind Buddhism.For like every one they subscribe to consensus view and don’t give the matter a second thought. Thus, according to John Snelling of the London Buddhist Society, these scientists fail to see what is right under their nose, (291). Buddhist is concerned, Snelling has found, with the unravelling of this mystery. In the first sense it is necessary to see through the great delusion of ‘I', of the so called person. Then it is a matter of finding what really is there.And how plot thickens to penetrate this mystery is to penetrate the ulti mate mystery, the mystery of the heart of all things, and confront what the Christians called God, the Hindus Brahman or Atman-and it goes by other names in other religions. Buddhists, however hesitate to put a name to it or say anything or say anything at all about it. It is they maintain something that cannot be grasped by intellect or described in words.It cannot be seen directly; but that seeing brings about something truly miraculous: a total transformation, no less. The veils of delution fall away and last the world is perceived as it truly is. At the same time a deep compassion also crystallizes: a pure, self less kindliness and caring born of an understanding of the unity of all beings. Therefore, as has been established by John Snelling in his ‘The Buddhist handbook: a complete Guide to Buddhist Teaching and Practice', (7) Buddhism is quite simple.But as, Snelling has found out simple things are always hard to fully realize, so people need all kinds of aids and suppor t. A vast superstructure according to Snelling has therefore grown up around the basic heart core of the Buddha’s teaching: mountains of philosophical speculation, a voluminous literature, monastic codes and ethical systems, histories, cosmologies, different types of ritual and meditation practice, institutions and hierarchies. John Snelling writes of one Shuan Chin ken who wrote a preface to a text book (mumonkan)From the London Buddhist society, John Snelling (1987) established that many of those who have undertaken the study and practice of Buddhism have also taken an interest in the western psychotherapies that developed from the pioneering work of Sigmund Freud, the, the most famous western psychologist. As well as the Freudian psychoanalysis and its derivatives, Snelling has found that, this includes the analytical psychology of Freud great but errant student, Carl Gustav Jung, as well as subsequent developments right down to the present time, where Buddhism and western society have come together in a wonderful bond, (Snelling, 292).These theories, now regarded as Western psychotherapies arose towards the end of the 19th century and in the early part of the 20th century. This great discovery made by the pioneers of this movement was of the existence of the unconscious: an area or range of aspects of human psyche falling outside the normal range of conscious awareness. Snelling records the therapeutic aspects that interested Dr. Freud to study a lot on the nerve system of animals.Sigmund Freud, as recorded by, Snelling was to the view the unconscious as a kind of cellar containing mainly what he called ‘vises’, all those aspects of himself that a person does not wish to confront- the unacceptable desires, aggressive impulses, painful memories and many other areas of ego. Snelling has established cure of all these consisted reclaiming this exiled material from the abyss of knowing and restoring it to the province of consciousness- or in Freudian terminology: restoring it to the ego from the Idd, a process that Freud compared to reclaiming land from the sea, (Snelling, 295).If Freud’s tendency had been essentially secular, according to John Snelling then Jung’s ideas brought the new psychology into the area once regarded as the preserve of religion (293). Indeed he began to see the role of analysis not merely as directed towards curing neurotic symptoms but of assisting harmonious development, the flowering of individual potential, and ultimately towards securing a transformation that would take the individual beyond himself. John Snelling writes:â€Å"The fact that the approach to the numinous is the real therapy and inasmuch as you attain to the numinous experiences you are released from the curse of pathology†. (Snelling 253). To accord due credit to Jung, however, it must be said that many western Buddhists have found that this ideas represent useful bridge into exotic world of Eastern spir ituality. Some have gone so far as to undertake Jungian analysis and have found helpful, particularly in dealing with psychological problems.According to John Snelling, Alan Watts was able to explain on this in his writing of the seven symbols of life (1936); Watt propounded the idea that Buddhism has more in common with psychotherapy than with religion as the term was then understood in the west. Psychotherapy and Buddhism are intermarried and each has its part to play in assisting in its full realization, psychotherapy in helping to develop a sound ego, Buddhism in taking the process on from there, (Snelling, 298). Religion of faith Buddha emphasized that his teachings had a practical purpose and should not be blindly clung to.He the Dharma to a raft made by a man seeking to cross a dangerous hither shore of a river, representing the conditioned world, to the peaceful further shore, representing Nibanna (M. 1. 34-5). He then rhetorically asked whether such a man on reaching the ot her side should lift the raft and carry it around with him there. He therefore said, Dharma is for crossing over not for retaining, that is a follower should not grasp at Buddhist ideas and practices, but use them for their intended purpose, and then let go of them when they had fully accomplished their goal.Many ordinary Buddhists, though do not have a strong attachment to Buddhism. While the Buddha was critical to blind faith, he did not deny a role for soundly based faith or trustful confidence (saddha) for to test out his teachings, person had to have at least some initial trust in them. He emphasizes a process of listening, which arouses saddha, leading to deeper saddha and deeper practice until the heart of the teachings is directly experienced. A person then becomes an Arahat, one who has replaced faith with knowledge.Even Theravada Buddhism, which often has a rather rational unemotional image, a very deep faith in the Buddha, Dharma and Sangha is common. Ideally this is base d on the fact that some part of Buddha’s path has been found to be uplifting, thus inspiring confidence in the rest. Many people though have a calm and joyful faith (pasada) inspired by the example of those who are well established on the path. In essence therefore, Buddhism is a religion that is based on aspects of faith. In actual sense Buddhism is a religion where faith is exercised for the purposes of perfection.We therefore accept the fact the statement of acclaim that Buddhism is a religion of faith holds. Buddhism does not demand that anyone accepts their teaching on trust. The practitioner is instead invited to try them out, to expriment with them. John Snelling writes and says there is no compulsion and it happens to find truth elsewhere or otherwise all well and good, (Snelling, 4). The essential freedom from dogma is enshrined in the Buddha's words to the Kalama, a people who lived in the vicinity of the town of Kesaputta:† Come, Kalamas, do not be satisfied with heasay or with tradition or with legendary lore or with what has come down in your scriptures or with logical inference or with weighing liking for a view after pondering it over or with the thought ‘the monk is our teacher' When you know in yourselves ‘these ideas are unprofitable, liable to censure, condemned by the wise, being adopted and put into effect they lead to harm and suffering ‘, then you should abandon them†¦ ( and conversely:)when you know in yourselves these things are profitable†¦Ã¢â‚¬Ëœ then you should practice them and abide in them. † (Snelling, 3). Philosophical foundations According to John Snelling, in his The Buddhist Handbook: A complete Guide to Buddhist Teaching and Practice Buddhism as a religion is based o philosophical foundations. He writes: â€Å"At the core of Mahayana philosophy lays the notion of emptiness: Shunyata. Buddha very much in the spirit of anata as first teaches this. It is not used to imply, not me re or sheer nothingness, but ‘emptiness of inherent existence’; that is, the absence of any kind of enduring or self –sustaining essence.There is also a sense in which it has connotations of conceptual emptiness: absence of thoughts. It could be regarded too as a non-term signifying the ineffable understanding arising within the practice of meditation†¦Ã¢â‚¬  Therefore, Shunyata as used by Buddha has formed this philosophical foundation in Buddhism, although in addition to this Snelling introduces another key term tathata which according to Buddhism philosophical foundations means ‘thusness’ or ‘suchness’ which signifies Emptiness in its immanent aspect: as it appears in the world of form.The Buddha, as Snelling writes, is sometimes called the Tathagata: ‘He who is thus gone’. The Tathagata-garbha (garbha means ‘germ’) doctrine, on the other hand, proposes the notion of an imminent Absolute: the manifestat ion in form of a transcendental principle, (Snelling,5). Therefore it is true Buddhism has some philosophical foundations as it written by John Snelling, (Snelling, 4). In conclusion we have seen that Buddhism involves that Buddhism has evolved on the basis of some philosophical foundations and that it involves psychological, religious, some mystical experience and meditations.Unlike other religions, Buddhism holds the religious perfection in which one should not clung of practical faith but should eventually make it to knowledge. Therefore, this makes it more a practical experience. It is such aspects, according to John Snelling that drive us to believe that there is no Buddhism but only Buddhists. REFERENCES Snelling, John. The Buddhist Handbook: A complete Guide to Buddhist Teaching and Practice. London: Rider, 1987.